United Way of Henderson County has officially launched its 2025 annual campaign with a powerful and unifying message: United is the Way™.
This year’s campaign invites everyone in Henderson County—individual donors, workplaces, families, retirees, volunteers, and local leaders—to define what “United is the Way” means to them, according to a news release.
“For me, United is the Way to a thriving Henderson County,” said Executive Director Kelsi Dunham Johnston. “But we want our community to finish that sentence for themselves. Whether it’s the way to stronger schools, healthier families, or hope after hardship, we believe everyone has a part to play in building a better future.”
The campaign is guided by a passionate group of board members, campaign committee volunteers, and local advocates who are committed to mobilizing the community around lasting change.
“We’re not just asking for donations,” said Campaign Chair Riley Hamilton. “We’re inviting people to be part of something bigger—something that connects neighbors, empowers families, and invests in long-term solutions. That’s what this campaign is about.”
Funds raised during the campaign support critical local programs that address core community needs in Health, Education, Financial Stability, and Workforce Development. These programs are selected based on proven outcomes, long-term sustainability, and their ability to create meaningful, measurable impact.
Examples include:
- Academic enrichment and tutoring programs for local youth
- Mental health counseling and senior wellness initiatives
- Emergency financial assistance and resource navigation
- Job training and workforce certifications for underemployed residents
United Way will also continue coordinating Days of Caring, volunteer service opportunities open to individuals, companies, school groups, and clubs. These projects allow people to engage with local nonprofits and experience first-hand the impact of their support.
A central feature of this year’s campaign is a renewed focus on personalization. Donors and partners are encouraged to share which causes matter most to them so that United Way can provide customized materials, stories, and data that reflect their priorities.
“Some supporters connect through numbers. Others are moved by stories,” said Board Chair Charissa O’Daniel. “We’re focused on meeting people where they are and showing them the very real impact they’re helping create. This campaign is built on relationships, not just results.”
United Way will also share updates from ongoing disaster response efforts following the 2025 ice storm and spring flooding. While campaign dollars are not used for disaster relief, many residents and businesses were directly affected. These stories of resilience are part of the broader message of what it means to unite during times of need.
United Way of Henderson County is inviting the entire community to get involved in ways that feel meaningful and manageable. Whether it’s giving a gift, volunteering, or helping share the message, there is space for everyone in the campaign.
Ways to participate:
- Host or participate in an employee or individual campaign
- Schedule a Day of Caring with a local nonprofit
- Donate online at www.UWofHC.org
- Follow @UWofHC and share your own “United is the Way to…” message using
#UnitedIsTheWay
The campaign will run through May 2026, with events and updates shared throughout the year.
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